jetlag
art direction, design & digital
jetlag was a community-led streetwear and lifestyle brand built around making experimental clothing more accessible.
we worked with clothing blanks, a printing press and pre-order drops. supporters helped shape future releases, local delivery got pieces to people quickly, and drops would sell out almost immediately.
the jetlag yearbook turned the community into part of the brand. people came to the studio for portraits, wrote their own yearbook quote and could link out to something they wanted to promote.
the yearbook, storefront and member accounts made the site more than a shop. it became a place for the people around the brand to participate in where it went next.
