2023 Grey Cup Social Media Strategy

Project lead for all digital assets and clips related to the 110th annual CFL Grey Cup. Storyboarded and ideated strategy and themes for the CFL and TSN’s branding of the Grey Cup, as well as Twisted Tea’s halftime show featuring Green Day. Developed social posts and clipped moments to best highlight the magnitude of the game and the halftime show. Achieved over 25 million total impressions across all platforms, and over-delivered on revenue quotas for advertising partners.

Assisted with all video coordination and content rollout. Ensured video content was released in accordance to milestones and timelines of the live event.

Was responsible for live clipping the entirety of the game and formatting all major moments for all forms of social media.