Jetlag

Art director for the clothing brand Jetlag originally founded by Jet Bailey. Jetlag was a community based streetwear/lifestyle brand that aimed to make fashionable clothing more affordable.

Jetlag was a cultural movement. Supporters of the brand were asked to make decisions, dictate future drops, and participate in the growth of the brand. With free local delivery, customers in the area were able to get their pieces quickly, which led to the success of the brand. Our designs were experimental, and demand was through the roof. With clothing blanks, a printing press, and pre-order style drops, Jetlag was sold out almost instantly.

We also developed the Jetlag yearbook which was featured on the website. The yearbook was a project that incorporated both supporters of the brand, and anyone who may have inspired something within the company. Yearbook members were asked to come to our studio and take a portrait for their section on the website. They also came up with a yearbook quote, and could promote something of their choice via a hyperlink. This led to free advertising, and gained outside interest as this was something entirely new in the space.

The yearbook, along with the modern storefront was a major factor in the brands success. Users were also able to make accounts to become eligible for different discount airdrops and loyalty rewards programs.

We aim to bring back Jetlag when the time is right.