OPG "Electrifying Life" Campaign

Assistant creative director on OPG’s largest ad campaign of 2024. Ideated, storyboarded, and assisted in end to end production of “Electrifying Life” video, photo, and content rollout work. Applied Electrifying Life branding principles to all courses in nuclear training, and developed easy to understand short form content for plant operators, engineers, and technicians.

The Electrifying Life campaign extended to all parts of the brand, and became OPG's motto moving forward.